4 Effective Web Design Trends for 2018

web design trends 2018

2017 was a fascinating year for web design – from new approaches to animations and innovations in conversational interfaces, to radical web design movements that broke all the rules such as the Pascal Deville led Brutalist Websites movement, it made it clear that the future of web design is going to be even more unpredictable than before.

This year promises many new and intriguing developments that are sure to push the boundaries of the field even further. Therefore, those that want to remain relevant in the field of web design and not become punchlines of a joke better keep their finger on the pulse of what’s going on in the world of web design.

So, to help you get the year rolling on the right foot, here are four of the most intriguing web design trends of 2018 that could become effective tools to have in your arsenal.

WebVR Is Here and It’s Coming to Web Design

If you love VR technology, it’s time to get excited – the technology is already making its way to the world of web design, as agencies are slowly starting to introduce it to their design solutions.  

While it’s obviously still only taking its first baby steps, WebVR is slowly being introduced, with numerous creative experiments taking place across the industry.

And the potential for the technology is limitless – from various engaging applications or interactive games on the browser to hyper-immersive experiences on websites, you can be sure that a creative Website Design Agency somewhere is already cooking up some juicy ideas that will be all over the web in a few months.

Sustainable Design

With the entire world slowly going green and environmentally-friendly, it’s no surprise that the web design is slowly following suit.

And that’s for the better.

Right now, a staggering 10 percent of world’s energy consumption comes from the internet, and that’s way too big of a footprint for an industry that prides itself on being progressive and environmentally-conscious.

That’s why it’s up to the web designers to fix this. But how?

Well, the simple answer is to make the website more efficient and smaller.

Clunky websites that are poorly optimized and take up a lot of space means more servers, which means more energy used.

Minimalism, But With a Twist

Minimalist website designs have been very popular for a long time – they provide a clean, sleek look and make the information presented easy to digest.

However, bland and boring black and white websites aren’t going to cut it any longer.

The digital agency of today has to make the design sleek, but also daring and bold – using engaging photos, eye-catching fonts or even a unique layout are all ways to make a website have its own personality, which is the end goal of web design.

Asymmetry and Brutalism

As mentioned in the introduction, a growing number of designers are getting tired of the fact that web design is becoming too refined and “safe”.

The Brutalist movement of web design has turned from a fringe idea into a useful concept that’s making its way into the mainstream web design circles.

If used effectively, the asymmetry and strange web design solutions can be just the right type of solution in many instances where a website needs to make a statement and just dare to be different.

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