5 Clever Design Ideas for Exhibition Infographics
Over the past few years, infographics have become a key graphic design component in websites. Thanks to their visual format, eye-catching design and ability to represent data succinctly, infographics have also now become the key for exhibitions, trade shows and other events. Therefore, you should pay due regard to infographic design to maximize your chances of success at the event.
With cleverly designed infographics, you can communicate important information to prospects that will draw them to your booth. Thanks to the graphical format, visitors of all sorts will have little problems with understanding the information that you are trying to convey. Besides conveying key data that will entice prospects, well-designed infographics, due to their colourful and vibrant design are also very useful for capturing the attention of the public since the human mind has a propensity for colourful imagery. Infographics also have design elements, colour palettes, fonts, typography and more that are consistent with your branding strategy. The right infographic can, therefore, exude the desirable brand persona that you are trying to impress on visitors.
Here are some good ideas for well-designed infographics that you can use to make your next exhibition a success.
Organize Your Key Data in a Well-Designed Schema
No matter how enthusiastic you are for a convincing infographic, you should not get started without arranging all the key data that is to be brought to public attention.
In addition to having your key information ready, you should also have a sound plan in mind for what your infographic design is going to look like. Your infographic is, after all, the prism through which visitors will see your brand.
With a well-designed outline, you can efficiently organize the ideas that you wish to promote your brand. The right outline, colour palette and layout can make your stats and data look more convincing.
Here are the key steps that you should take into consideration while designing the best possible infographic for your brand.
- Understand the key takeaways of the infographic
- Write down the header, subheaders, title and facts that you want to convey
- Pay attention to the length of the content and the number of points that you will include
- Have a list ready of the elements that you want the designer to incorporate
Gather Key Takeaways
You should organize a list of the most compelling information for your takeaways so that they look appealing, credible and motivating. The information that you present will give your visitors an idea of the values that your brand stands for. If your takeaways are more compelling than the rest, then this will give you an instant advantage to you over the competition.
You should try as far as possible to keep the information crisp and concise. It should not take visitors too long to read the content on your infographic.
Of course, if your content is too terse, you may fail to convey key points that are worth mentioning. You should try to strike a balance for the optimal content length that allows for both readability and thoroughness.
Make sure that the headers, titles and subheading are as brief and descriptive as possible. The title need not provide the full picture. The content follows will give a fuller idea. Headings basically allow the viewers to find areas with relevant information and give them an approximate idea of what the underlying content is about.
Use Charts, Icons and Visual Elements
As far as possible, you should try to represent your data in a pictorial format so that the information can be processed more easily. pie charts, graphs, icons and other visual elements not only attract the attention of onlookers, they also vastly improve the readability of your infographic content.
Using visual elements, you can keep your infographic information-dense so that you can convey all the necessary information while also making it simple to comprehend.
While providing the list of design guidelines for your graphic designer, you should also scour the internet and other resources for infographics that you find appealing. You can forward images of these infographics to serve as the source of inspiration. They will give the infographic designer a precise idea of what the end product should look like.
Select Infographic Outline
You can request the infographic designer to give you a set of predesigned templates that can serve to illustrate your key takeaways in the most efficient manner possible. By viewing the templates, you can also gain inspiration for the schema that will be the most apt for your content. You can also suggest useful changes to the templates as you deem fit.
When picking the right infographic template for your needs you need to keep in mind different things like size, length, fonts, colours, sections and the layout in the templates. You should make a critical assessment of how these outline elements will help to portray your content in the best way possible.
Check Different Types of Infographics
You should also pay heed to the types of infographics that will best serve your purpose. For instance, suppose that you are an education provider and you decide to outline your course curriculum on your infographic.
Your infographic will then have summarized bullet points and also images to highlight these points. The infographic may not have elements like pie charts and graphs.
Of course, if you want to sell your course by showing the success ratio, rising enrollment over the years and employment statistics of former students, your infographic will then have visual elements for the same.
If you are a mobile service provider, for instance, you can use stylization and boxes to succinctly convey key data. Your content may be as short as possible to help accentuate the important numbers that you want to stand out.
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