Is Your Brochure Print Design Reflecting Your Brand Appropriately?
Digital marketing is taking over the business world – with so many opportunities online, it can be hard to find time for any additional marketing efforts outside of the web. With that in mind, should you still take the time to develop traditional marketing methods such as brochures? Well, the short answer is a definite yes.
Just as online marketing efforts have their place and can be very useful, brochures can help you expand your reach and engage parts of your target audience that simply can’t be reached online.
But even though brochure marketing can be very effective, that doesn’t mean it always is.
You need to make sure that your brochures reflect your business, its values, and its core message. All of that requires a solid brochure design that takes into account who you are and what you want to accomplish.
So, to help you get started, here are a few things you should consider to ensure that your brochures reflect on your business appropriately.
Grab Your Customer’s Attention Immediately
A brochure only has a few seconds to make an impression, so you need to make sure that it grabs your prospective customer’s attention immediately and entices him to check it out further.
The cover of the brochure has to be uncluttered, and also must include an image that creates a strong association, branding elements such as your logo, and most importantly, a short and persuasive message that entices them to read on.
Choose the Right Format
Brochures can come in different shapes and sizes. So, you need to make sure that the type of design that you choose will generate a positive response from your target audience.
Don’t overdo it with brochure panels because too many can be overwhelming to the reader, but do include all the necessary information – brochures can fit quite a lot of info in them, so make sure you tell a compelling story.
Don’t Forget to Use Enough Images
Images make it much easier to go through a brochure and can help get your core message through to the reader. Don’t be afraid to include a few images throughout the text to illustrate different points, as they help to evoke emotions and form powerful associations in the mind of the reader.
The Importance of Colours
In terms of brochure print, adding a wide variety of vivid colours can sometimes be problematic because it increases the cost of production. However, colours can be immensely helpful in making your brochures stand out – brighter colours immediately grab attention and stand out, and even smoother, neutral hues can be very useful if you want to position yourself as the high-end solution.
Leave It to Professionals
Brochures can be very helpful for quickly reaching a broad audience and getting your business known within your local community. However, for a brochure marketing campaign to be effective, you need to have plenty of experience. Otherwise, it will be tough to produce a satisfactory result. That’s why it’s a good idea to hire a company that specializes in print design in London or brochure printing in London because it can help you to come up with a winning strategy, design the right brochure, and do it all within your budget.