Build your website

7 Crucial Components to Consider Before You Build Your Website

Whether you are planning to build a new website or redesigning your current one, it is best to prepare a website launch checklist and learn about the best practices to build your website. It will make sure that your website is not only user-friendly and engaging but also helps you achieve your business goals. Let’s take a look at how you can build a splendid website that will help you reach your business goals in no time.

How to Build Your Website

There are a number of crucial components that you must include in your website to make sure it offers value to you as well as your customers. Here are the seven most important components to consider before you build your website.

1. Content

Content includes all the text, images, videos, and infographics that you may have on your website. The content you choose to display on your website is one of the most important components of your website. So, make sure you choose it wisely. The idea behind good content is that it provides value to your audience. Whether you are into blogging or running an e-commerce website, if the content on your website fails to provide value to your audience, your website is virtually useless.

You may be able to attract an audience through different marketing methods, but they almost guaranteed to leave soon and never return. Your bounce rate will increase and eventually, your search engine ranking will drop. None of this works in your favour. Therefore, before you build a website, it is important to take the time to learn about the audience. Know your audience and plan your content accordingly to ensure a steady stream of traffic to your website.

2. Back End Services

Imagine a new, sleek and shiny car. It looks gorgeous but what good are the looks if there’s no engine under the hood?

When it comes to websites, your backend services act as the engine. In other words, you can have the most aesthetically appealing website, but if you don’t have a functional program taking care of the backend services, you are in trouble.

You can avoid this problem by making sure your website has a Content Management System (CMS). It will allow you to make changes to the design and content of the website without having any technical knowledge. Web design services in London can help you integrate a CMS, like WordPress, into your design. For e-commerce websites, you can also consider Magento.  

3. Branding

Whether it’s a small retail store or a huge enterprise, every business needs branding. Since your website is your online brand representative, make sure you design it properly in a way that helps you build and promote your brand. The basics of branding a website include smart placement of your logo and choosing a unique colour theme that will be associated with your brand. You can also contact a brand design agency to help you create and launch your brand.

4. Responsive Design

If your website has a responsive design, it means that your audiences can access it from any device, including desktops, smartphones, tablets, etc. Having a responsive or a mobile-friendly website can help you retain a greater number of audiences. It will also give you a competitive edge over your competitors.

Keep in mind that we are living in the era of smartphones. A lot of people prefer to use their phones for surfing the internet. You don’t want your audiences to leave the website simply because they are unable to view it properly on their phone. Therefore, it is important to start with a responsive design that will be displayed effectively for your audience on all devices.

5. Aesthetics

An aesthetically unappealing website is bound to lose the audience. While the aesthetics of your website may not be as important as its frontend and backend functionalities, it still plays an important role in grabbing the attention of your audience. So, make sure you choose an appropriate and appealing colour theme and add engaging images and videos to increase the overall aesthetic appeal of your website.

6. Sitemap

A site that is hard to navigate can frustrate the audience, which can easily translate into higher bounce rates. To make sure this doesn’t happen to you, don’t forget to add a sitemap to your website. A sitemap shows the hierarchy of web pages. It will help your audience navigate through your website without any trouble, increasing the overall user experience.

Since it facilitates the audience, including a sitemap will also help you rank higher in the search engine ranking. This works in your favour as it will increase the chances of your target audience landing on your site instead of your competitor’s.

7. Short Loading Time

This is perhaps the most important component that you must consider when building a website. Studies show that around 50% of the users expect a website to load within two seconds or less. Any longer and you will start losing your audience by the millisecond. Therefore, it is extremely important to make sure your website has a short loading time.

There are multiple ways to decrease the loading time of your website. For instance, make sure that all the files on your website are compressed. The number of HTTPS requests made by the webpages while loading should also be as low as possible. You can also have to reconsider your DNS provider and hosting plan to bring down the loading time of your website.

These are the seven most important components of a website that you must consider to make sure your website turns out to be effective and help you achieve your business goals. Remember, the key is to build a website that facilitates your audience as much as possible!

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