Business Adapt to the ‘New Normal’
With lockdown measures steadily easing in recent weeks – and with further updates on the horizon – businesses are looking at how they can facilitate a safe return to work for staff.
But with offices expected to teem with life once again, there are other areas that won’t return to normality quite so soon.
The events industry, for example, has been particularly hard hit. With no end in sight to measures restricting large gatherings, companies either running their own conferences or attending major industry exhibitions are being forced to think again.
They are fortunate, then, that virtual events have been maturing in recent years, even if the sudden explosion in demand is completely unprecedented.
This transition for marketing and business development teams from the physical to the virtual one is now all about establishing the ‘new normal’.
In an earlier blog, we discussed how virtual events, if run badly, can do more harm than good to a brand. But as more and more events go online – successfully – the more confidence has grown.
Virtual events are now no longer simply seen as simply a viable alternative but are increasingly becoming an essential part of the marketing mix for the rest of 2020.
The ability to get content in front of relevant audiences, wherever they are, remains a mainstay of any good strategy. All that has changed is where the individual resides. These days, more often than not, this means at home.
Businesses making the transition to digital events must trust in a partner that will build an authentic platform to take their message to market. As individuals likely have more time on their hands, the focus on good content has become even more critical.
Better still, the shift to a digital environment allows content to be used and reused, increasing its ROI.
The transition businesses are making cannot be rushed. Potential customers will doubtless have a long memory and have their opinions moulded by poor quality content, delivered in a faceless way.
At EC, we have a long history of creating and maintaining engaging brands. This means we are uniquely positioned to help shape evolving marketing strategies, enabling them to create a ‘new normal’ that continues to develop.
For more information, visit our New Normal page