Brand Strategy & Development
CGI Generation Campaign
Challenge
How do you attract and interest students in degree apprenticeships?
Founded in 1976, CGI is among the largest IT and business consulting services firms in the world. They are insights-driven and outcome-based to help accelerate returns on IT and business investments.
Our brief was to create a brand roll out to attract and engage school and college leavers.
Solution
We developed an immersive on- and offline campaign targeted at school leavers, college leavers and their parents.
Building a ground-up campaign that engages a notoriously fickle audience can be really challenging. But it was a challenge ec rose to. We developed a wide range of concepts, printed and digital collateral, advertising, mini roadshows, exhibition content and a ‘Student Hub’ that is packed full of useful resources and has the ability to run virtual interviews, seminars and onboarding programmes.
CGI demand high quality and they trust us to deliver the highest quality output from creative and digital concepts through to print production and campaign rollout – all backed up with full digital support.
All delivered with forensic attention to detail and care – ensuring that they get highly-targeted multichannel comms that all look fantastic.
