Virtual Events
Global virtual product launch
Challenge
How to bring together audiences from all over the globe in one place where they can share and interact – in real-time?
Energizer Holdings, Inc., is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognised brands Energizer®, EVEREADY®, Rayovac®, and VARTA®.
Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognised brands such as A/C Pro®, Armor All®, Bahama & Co.®, California Scents®, Driven®, Eagle One®, LEXOL®, Nu Finish®, Refresh Your Car!®, and STP®.
Our brief was to create an immersive experience that would engage Energizer’s audience with live streaming, live chat, interactive polls and virtual networking.
Solution
We developed an engaging ‘digital exhibition space’
Our innovative solution was to ‘build’ an event – in a virtual environment – that brought together all of Energizer’s brands in an exciting, collaborative space. Live presentations, Q&A sessions, product feedback and global networking were all possible with ec’s platform.
The event was a huge success and allowed users to communicate and collaborate and share their views and questions on one virtual platform.
This also provided insightful data on what customers were watching – and for how long.
