After exploring the cultural differences in how colours are perceived in both countries, it became clear that great care and consideration needed to be taken when deciding which colours should be given prominence.
We decided on gold; universally recognised as a colour of wealth and prosperity. Blue, corporate, trustworthy and symbolic in India of power and life. And purple to reinforce the affluent nature of the brand.
The production team suggested a gold foil for the stationery and metallic gold spot colour for the brochure which also had a high gloss finish. The cover also had a high gloss finish for an unmistakably premium feel.
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- Conceptual design
- Image sourcing