How do you create animation that simply communicates a complex proposition?

pCloud provides the world with a comprehensive easy-to-use cloud storage solution for individuals and businesses alike. Their approach incorporates the technical point-of-view with the end user in mind. Other cloud services are either too technical and are not user-friendly, or they are not comprehensive enough for users to get everything they want out of cloud storage.

Our brief was to produce an engaging animation that simply communicates their USP – to be shared socially and featured on their website.


We created, storyboarded and produced an animation that simplifies what can be a complex process.

Animation builds can be tricky, but ec rose to the challenge – from initial discussions through to final delivery.

pCloud demand high quality and they trust us to deliver exceptional animated content. From storyboarding and scripting through to design, animation build and content roll-out.

All delivered with forensic attention to detail and care – ensuring that they get content they can sell with – and looks fantastic.

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