Colour of the Year

Pantone Colour of the year 2017: Greenery

This “yellow-green shade that evokes the first days of spring” speaks of renewal, of rebirth, of hope basically. And this is exactly what we need to surround ourselves with. Not to mention that the importance of greenery across all aspects of our lives – from workspace to home, from the bathroom to the hotel lobby, from what we wear to of course what we eat – has been called on by a broad number of reports, and here it is once again confirmed by the Pantone global colour institute.

We are all aware of the growing care for craft, for nature and for authentic materials – the more live connected, stressful and tech-driven lives, the more we crave for honest and natural tactilities that reconnect us to what really matters, in apparel as well as interiors.

Pantone Colour of the year 2017: Greenery, a refresh

As we keep a close eye on these lifestyle needs, the call for going green has been in the spotlight for a while, driving many of our reports – and this exact shade of green has actually had a central role in our Encounter Culture palette for S/S 17.

So yes, we were spot on this – calling it Parrot green in fact, a key accent to a vibrant summery story, yet a colour that also is confirmed in slightly more muted shades in our A/W 17/18 and following seasons as well. Green is indeed featured in all our seasonal palettes, as the need to reconnect with nature defines so many aspects of contemporary design approaches.

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