How to Create an Engaging Website With Call to Action Buttons
Do you know which elements make for a highly engaging website? Is it attractive design or really compelling content? Or maybe it’s user-friendly navigation? As your creative branding agency will tell you, of these aspects are crucial when it comes to creating a popular website i.e. a website that your target audience will want to continually visit and stay long enough to enter the web marketing funnel.
However, there is another extremely important, yet often overlooked component that seldom gets the attention it deserves. This is a well-designed call to action (CTA) button.
What Is a CTA Button and How Does It Work?
The CTA button serves many purposes, but its core function is to get the website visitors to take a specific action. These buttons can read ‘click here to download’ or contact us’ and so on in order to prompt users to take certain actions that will be beneficial for your company.
Now, the thing is that these CTAs are so common that they can easily get lost in the clutter out there. This is why, if you really want your customers to notice and take the desired action, your CTA buttons must stand out in the following ways:
- They should be clearly distinguished from the other content on the site.
- They must be different from the CTA buttons on competing websites as well.
After all, the CTA button is just a button and as such it can go unnoticed, thus defeating the whole purpose of the site altogether. Just think about the number of times you have ignored the ever-present ‘click here’ icon. If this is your whole and sole way to generate sales, you might be having a major problem. However, creating a call to action button that really stands out can certainly attract the reader’s attention enough to get them to click it.
There is no hard and fast way to create that ideal CTA button for your website. In fact, in many cases, it is quite the opposite! After all, if you use the same type of buttons that everyone else does, you won’t be able to stand out from the competition.
Being creative and highly original is the key here. The CTA is there to catch the attention of the visitor and to entice them to click on the desired icon. It can be for any reason such as downloading your eBook or adding a product to your cart.
As long as the call to action has been seen and heeded, it has achieved its purpose. Here you should note that the more advanced and attractive the CTA button, the higher the chances of conversion.
The presentation of your CTA button plays a vital role. Our eyes are very good at detecting small abnormalities within the same common pattern, but they will, however, easily glaze over objects that tend to look the same. The best way to deal with this situation is to try and make your CTA buttons highly obvious. You can do this by placing them strategically on the main focus area of your web page. This will increase the probability of visitor action. Let us take a look at some helpful tips to create that ideal call to action button:
Try and Use Action-Oriented Terms as Much as Possible
You can use the text of the button to nudge the visitors towards the desired action. Terms such as click me, discover, learn more here provide visitors with a simple, yet highly descriptive action; one that urges them to take the next step in the conversion process.
Create a Value Proposition
If you want the visitor to click on the CTA button, you have to provide them with a reason to do so accordingly. The visitor will weigh the value of what is being offered in exchange for doing what you want them to do for you.
You can do this by making sure that your call to action clearly states the benefits of clicking on the button. Honesty is the best policy here and you have to be very clear about the benefits of clicking on this button. Make sure that you use the right terminology to ensure that visitors know exactly what to expect once they answer your call to action. You should consider using text such as click here for free download or free 7-day subscription. The greater your honesty, the higher the level of comfort your visitors will feel when they visit your site.
Try to Create a Sense of Urgency
In today’s fast-paced, world, people are forced to multi-task pretty constantly, which makes them susceptible to distractions all the time. If your CTA is good enough to make them curious, it should also be good enough to make them click on it immediately. Adding words like limited time offer and hurry up to your call to action button can add a sense of urgency. When used with the right colour combinations, it will encourage your visitors to stay focused and also act to avail your offer.
Make Sure That Your Landing Page and Your CTA Are Consistent
The call to action is supposed to intrigue visitors enough to make them click to the page of the product or service you wish to promote. But imagine the visitors’ surprise when the call to action preps them for one thing, only to have the button take them to completely different content! The landing page should be a continuation of the CTA and vice versa. This will dispel any confusion when the visitor makes the transition from one page to another.
You can hire the best website design agency London to create amazing design, high-quality content and optimize your site for organic searches. But all of these aspects of an engaging website will only come together if and when you create the perfect call to action button. Ultimately, the efficacy of your CTA buttons will determine the overall success of your website!