Environmentally friendly printing
The need to conserve our planet and its scarce resources has never been greater than it is right now.
The hazards of man-made global warming and climate change have been well acknowledged by scientists. A third of customers increasingly choose items that they consider to be ethically produced and created, according to new research. As a result, avoiding those that are regarded to be harmful to society and the environment.
The ability of the environment to sustain itself
One of the top concerns is the use of renewable energy and reducing CO2 emissions. It’s not uncommon for individuals to be ignorant that a page seen on a screen for more than three minutes uses more energy than a page printed. They may also be ignorant of the fact that the forestry sector has made significant strides towards long-term sustainability. These have enabled the printing sector to meet its paper demands in a more environmentally responsible and sustainable manner allowing sustainable printing. A unique paper tree with the highest-quality pulp has been developed after many years of research and development. In addition, this tree grows in about three to five years.
Eucalyptus trees are ideal for the tropical environment of Thailand, where they are now being planted. Harvesting them has minimal effect on the broader economy because of their short roots. Because there are fewer leaves, sunlight is not blocked, and the plants develop naturally, using less water in the process. For maximum efficiency, wood waste, tree bark, and any other byproducts are compressed and utilsed as fuel to create biomass power, which powers the local grid.
It’s encouraging to see how well European forests are doing
It is this type of forward-thinking innovation that has resulted in a great environmental benefit right here in our own backyard. Europe’s woods are perceived to be decreasing as demand for consumable goods grows with greater economic growth and an increasing human population. As a matter of fact, the exact reverse is true. More than 44,000 square kilometres of European woodland have “grown” in the last decade. A more informed audience would undoubtedly be more receptive if their concerns were well communicated. According to a recent study, the “Print Industry” is in reality a very responsible operator in the market, concerned with the preservation and the caring of the environment. Paper manufacturing and use are really sustainable, and customers should not be deceived into thinking that utilising printed materials to advertise any business or service is harmful to the environment.
Printing that is environmentally friendly
As well as making new paper from ethically sourced trees, another part of the sector that contributes to a positive assessment of sustainable printing is the problem of recycling. According to polls, 80 per cent of customers assume that paper recycling is no more than 60 per cent. However, the truth is quite different. It’s possible to reuse paper numerous times. Indeed, paper recycling rates currently stand at more than 72%. This is close to the commonly acknowledged maximum practicable recycling rate of 78%. These are impressive numbers for the printing business to be proud of.
Businesses in this day and age are trying to persuade customers to choose ‘digital’ choices when getting messages or receipts. If you’re reading this blog, chances are good that you, too, have been presented with the ‘option,’ rather than receiving a letter or other written communication, of receiving an email or text message. Evidence shows that most people still prefer to receive contact in print form rather than via email or social media. Being aware of the fact that this is a non-harmful alternative for the environment will only serve to encourage the already popular decision.
How much better for the environment is modern technology compared to old-fashioned methods?
As a result, several of the world’s largest corporations have lately come under fire for their use of deceptive campaigns to induce customers to “become paperless” and save trees. This has been shown to be a highly questionable assertion by this blog. The environmental friendliness of e-billing over paper was recently debunked by a group of 20 major US firms. This is in part owing to the advances that have previously been addressed in this article. It’s also worth mentioning that electrical gadgets are manufactured using R.E.E.’s (Rare Earth Elements). Human rights violations and environmental devastation are commonplace while mining for cobalt, as is the case when the metal is excavated in war zones across Africa. In addition, millions of metric tonnes of e-waste are generated annually as a result of discarded gadgets.
Finally, it should be highlighted that the primary reason for pushing customers to “become paperless” may have more to do with saving money and boosting profit than environmental concerns. Take a step back and ask yourself, “Does receiving information on printed paper justify the additional cost?” Keep in mind that the decision is entirely up to you. ec can help you with your businesses sustainable impact by providing sustainable printing solutions as well as digital solutions that can run parallel with your campaign.