How Can Animation Play A Vital Role In Your Marketing Strategy?

People are more likely to retain information when it is provided to them through visual content. That is why advertisers use images, infographics, and other visual aids to represent their products and services. The same can be said about animations. Animations are highly effective at generating leads, scoring higher up on SEO, and building brand identity. However, even after proven success, not enough marketers are incorporating animation in their marketing strategies.

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Animations are far more persuasive, and they leave a lasting impression on your audience. If you’re still not convinced, keep reading as we explore the various benefits of animation for your marketing strategy in further detail below!

1. Send out your message efficiently.

Today, people have a very short attention span, which is only decreasing by the day. That is why it has become a challenge for traditional marketers to promote products and services and market brands to potential customers. That’s where the animation comes in. By using animation to promote your brand and products, you can engage your audience instantly.

Animations are a sure way to keep your audience to spend more time on your business website and get to know your brand better. 

2. Inform your audience in an engaging way

According to recent surveys, as much as 96% of people watch explainer videos to learn about a product or service. Animated videos are entertaining and engaging, so any information that you want to convey will have a lasting impression when this medium is used for it. Animations offer you the freedom to channel your creativity with various innovative tools that you can use to represent your products or brand.

Animations are a great way to highlight the best offers and objectives of your business. If there’s an area that you’re finding it hard to sell, then use animation, and you’ll see improvement within days. By creating different animation videos, you can convince your audience to give your products a chance. You can also use animated videos to create instructional and how-to content, which is consumed widely by online users.

3. Convert leads into customers.

Animation videos have been known to have the most influence on a buyer’s decision. 84% of customers are successfully convinced to buy a product or service after watching a video, and as many as 83% of marketers have agreed that video marketing helped them generate more leads.

 Animation videos are easily the most effective type of videos used for marketing.  These types of videos make your product descriptions less boring and easier to understand for the potential customer. Your audience is less likely to read through a chunk of text to understand the products or services that you offer, but when you explain the same things in the form of an engaging animation, it creates a lasting impression.   

4. Improve SEO Rankings

Another great benefit of animations is that they help you rank higher on search engines. When you use animations, customers spend a long time on your website; this helps your website to rank higher in search engines. The engaging and entertaining qualities of animation play a vital role in delivering these results.

5. Animations keep your audience interested.

Animations make the audience curious about your brand, and more and more people are likely to check out your content to know more about our business. Animations are especially useful for marketing products or services with complex descriptions. Animations simplify things, which become easier to comprehend for common people. Sometimes people end up watching the content because of its aesthetic appeal and the interest they create with their unique animations.

6. Enhances your brand recognition

Do you want to create a brand identity for your business? Using animations is the quickest way to achieve this. People retain and remember information a lot more when it is shown to them visually. Animated content is easier to consume, and the audience will find it a lot easier to form a connection with your brand quickly. One good campaign of marketing with animations, and you’ll have set a solid ground for your brand identity.  

7. Boost your rate of conversions

One thing that using animations in your marketing strategy ensures is a boost in your rate of conversions. Any marketing campaign that helps bring customers and enhance sales is considered successful. Making the use of animation in your strategy will make sure that you achieve all your marketing goals and reach a wider audience.

Animations help you create a lasting impression on potential customers and leads. This will surely incite them to look further into your products and services. The use of animation in marketing also shows that you’re an established and trustworthy brand, which helps create brand loyalty in your customers.  

8. Create easy-to-share content

When you post animations on your website and social media platforms, they are more likely to be shared by your viewers. People often like to share things with their loved ones that they themselves enjoyed. If you create creative and engaging content, it will be shared widely, and your brand will reach a larger audience.

9. Enhance Return on Investment (ROI)

Contrary to popular belief, animations are actually very cost-effective. They don’t cost a fortune to be created, and you can engage your audience within a budget. Moreover, creative and engaging content keeps your audience hooked to the website. As a result, animations provide a greater return on investment than other mediums of advertisements.

 

Final Thoughts

Animations are the most engaging and entertaining form of advertisement. By incorporating them into your marketing strategy, you can reap all the benefits that we have discussed above.

Are you looking for a professional animation studio in London to create interesting and effective animations for your brand? Contact us here!