HOW TO AVOID WEBORENARS
Though lockdown measures are gradually easing, remote working looks likely to remain a feature for businesses large and small for many months to come.
In many ways, the necessity has helped solve an argument for firms that were reluctant to roll out home working policies, but there are those that are beginning to talk of fatigue at the barrage of videoconferences and webinars that have replaced meetings and events. In the mad scramble to rework marketing strategies and get digital content in front of clients and prospects, there is an argument to say that there is a lack of soul.
Tech journalist Sooraj Shah, writing for the BBC, said recently: “Most businesses have turned to technology that has become familiar for many people – videoconferencing software from Zoom or MS Teams. However, these technologies were around before the pandemic, and while they offer an alternative, they do not provide the same level of engagement as physical events.”
He is absolutely right. The trouble lies in the reliance on things like webinars; easy to roll out and very much within the comfort zone of many. Just like a bad conference (back when they were a thing), they can frankly bore the listener.
If anything, lockdown and remote working has created a more discerning audience, left with more time to consume digital content and needing something that stands out from the barrage of digital content they are consuming.
At ec, we say that webinars don’t have to be dull. By injecting creativity – and personalisation – your audience will be more engaged and likely to do business with the brand.
Digital events are the answer and can be customised to meet any budget. From virtual PODs that offer a more creative way to engage, through to virtual booths that act just like an exhibition stand, but with a wide variety of content dotted throughout. It gives the viewer the ability to control what they consume and when, while impressing them with creativity and ability to showcase something very personal to the brand.
Taking this a step further, the ability to run full-blown virtual events takes this a step further with auditoriums for keynote speeches, networking opportunities and virtual breakout areas. By bringing a creative partner that can think outside of the box and design something true to your brand, yet engaging for audiences, will help win the hearts and minds of buyers. The Covid-19 pandemic has led to a fundamental shift in the way businesses operate. There is limitless opportunity for those that think outside of the box.
Check out an example of a virtual booth we created for our client InterSystems here: http://www.ec-projects.co.uk/intersystems/virtual-stand/