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Choosing an animation design

How to Choose the Right Animation Design Studio for Your Next Project

Animated videos are becoming more popular every year – businesses of all sizes now understand how useful they can be for grabbing the attention of your target audience and presenting your pitch in an engaging and fun way. However, producing an animated video is not an easy process – even if you look past the technical details, there’s still the creative part that needs to be taken care of. Luckily, there are plenty of competent animation studios in London that can guide you through the entire process and help you produce the right video for achieving your marketing goals.

But how can you choose the right agency?

Well, here are a few things you should look at to maximize your chances of choosing the right one.

Check Out their Portfolio

First things first – before you do anything else, you need to make sure that the creative style of the studio matches up with what you’re looking for.
Instead of wasting time contacting each studio upfront, you should go through their portfolio and see if the videos look like something you’d like to get done for your business as well.
Also, consider the fact that the videos should serve your marketing goals, so they need to capture attention, engage the audience, and drive people to take action.

Ask for More Examples of Previous Work

Once you’ve checked out their portfolio, you should have a basic idea of what they can produce.
But sometimes, that just isn’t enough for determining if the design agency is a good fit – maybe there were too few samples, or you didn’t find one that was relevant to your needs.
In that case, never hesitate to reach out to the studio and ask them if they could share samples that are more similar to what you’re looking for.
In most cases, the agency will be more than happy to share relevant examples, and will likely provide you with all the additional information that you need.

Don’t Forget to Read Testimonials

After you’ve carefully analysed their work and got a better understanding of what you could expect, it’s time to see how others rate their experiences to make sure that there aren’t any surprises once you start working together.
Look for any public testimonials that are displayed, but try to search for reviews outside of their website as well. Social media pages or even LinkedIn can provide you with some insights into whether an amination design studio can consistently deliver a good service.
You can also ask for testimonials directly – most 3D or 2D animation studios in London should be able to provide you with all the information that you might need.

Compare the Pricing

Finally, even if everything else seems to be in line with what you need, you still need to ensure that the price of the services matches up with your budget for the project.
Since, by this stage, you’ll probably have had talks with the studio about your projects, they should be able to give you a ballpark figure of how much it will cost.
If you talk with multiple studios, you might get a better understanding of what’s a realistic price and might be able to negotiate with the studio that you like best.