Top 5 Tips for Effective Letterheads Design
Whenever you’re reaching out to potential clients or partners, you don’t have a lot to work with to make a first impression – companies are overwhelmed by the number of messages they receive each day, so they’re usually very quick to dismiss most of them if they don’t grab the attention immediately.
That’s why a letterhead design can be so powerful – it not only makes your letter stand out but also makes your company seem more professional and respectful.
But how do you make your letterhead designs more effective?
Well, here are five tips and ideas that can make it seem like your letterhead was designed by a professional Graphic Design Agency.
A good letterhead isn’t possible without a strong grasp of typography – the way you blend different types of fonts and sizes says a lot about your company, so make sure that the tone you establish fits the culture and image of your brand.
A typography-based design is a timeless and classic design choice that will definitely look great if done properly.
Use Scaled-Up Patterns
A great way to improve the design of your letterhead is to use your logo or parts of it to create unique and interesting patterns on the letterhead.
This works great because the patterns that emerge fit beautifully with your logo since they originate from it. This way, instead of having to match patterns to your logo and style, you can actually develop patterns that perfectly complement other elements of the letterhead.
You can play around with sizes and color schemes until you find the perfect balance.
Employ an Accent Color
If you want to spruce up your black and white letterhead design, a quick and easy way to do so is by simply introducing a third accent color that would contrast with the original letterhead colors.
It’s a great way to change up the entire mood of the letterhead without having to implement numerous design elements – sometimes a subtle touch such as an accent color is all that’s required for a letterhead to really stand out.
Cater to Your Audience
While this isn’t a specific technique you can use, it’s no less important – if you don’t understand what your audience will respond to, even the fanciest design elements won’t help you.
Figure out who are you trying to reach, as well as how are you trying to position yourself – the way you would approach a finance company is completely different from a letter to a tech world startup.
While it may take some effort and even trial and error to find the perfect approach, once you do, you’ll have a huge advantage over the competition.
Don’t Overdo It
Finally, it’s important to remember that while letterhead design elements can do a lot to enhance the letter, they are not the end-all solution – even though there are probably hundreds of different creative elements that you could use in your letterhead, that doesn’t mean you have to use all of them.
Most of the time, stick to one or two design elements that complement your message and make them blend together as seamlessly as possible. After all, in the end, it’s all about the message that you say, and the design simply has to help make that message more engaging and easier to understand.
Also, don’t forget that using Quality Print Services is just as important if you don’t want all of your design effort to go to waste.