4 Things You Must Know Before You Redesign a Website
All successful businesses are looking for ways to evolve and adapt to modern times. Keeping the oudated website design, an important tool of communication and consumer engagement, can lead to grave problems for a company.
The modern user is well-informed and quick to compare any lapse in performance and service with that of your competitor. Therefore, it is essential to upgrade the various elements of your business and ensure that your customer is well-served at all times.
Contact any website design agency in London, and they will tell you the significance of adapting to market trends and customer preferences. Redesigning a website, according to the wants of the customer, while keeping in check the initial brand value and mission can be challenging.
Given the significance of the decision, here are four crucial factors that you need to consider when opting for a website redesign.
1. Keep Your Business Goals in Mind
The first thing that you need is clarity. When you build your website, the method and purpose of redesigning should be clear in your head.
The time and money you spend on redesigning the website are like an investment decision, so you need to make sure that you have a clear picture in mind before investing.
The process of redesigning a website should stem from a need. For example, redesigning the site because you think you need to grow the business. Some businesses make the mistake of deciding an objective after redesigning of the website. This lack of clarity can be harmful to the company in the long run.
You also need to review the current website and look for ways to improve the existing setup. This will help you obtain more clarity regarding the matter. Consider both the functional elements and the design of the website, and then list down the possible changes that can lead to improvement. Also, note down both positive and negative contributions of the website and make changes accordingly.
2. Consider the Users
The end-user is the most essential stakeholder when it comes to website redesigning. While it is important to stay true to the brand values and mission, you cannot forget or ignore the needs of the end-user. User-centred design is the main driving force of websites today. You can create the most beautiful and breathtaking website in the world, but it will serve no purpose if it does not attract the target audience.
This is why it is imperative to consider the needs of the user when designing or redesigning a website. All website designers need to be aware of the target audience and the demographics of the primary audience.
It is also essential to remember the keywords they are searching for and the information they need. Having an idea of when and why the customers are visiting a webpage will help you assess their needs and wants better.
Before redesigning the website, you need to take off the owner’s hat and think like a customer. It would help if you found out the elements of the site that the customer finds challenging to deal with. Information about the customers visiting the website is what determines the success of your business because they are the ones you create your product for.
A disconnect between the design of your website and the needs of customers can affect your overall revenue stream.
3. Get SEO On-Board
A technique that is crucial for the success of your website and your marketing strategy is search engine optimisation. You need to ensure that the marketing strategy you use and the content you publish reaches out to a broader audience. This is not possible without the help of the SEO department.
Since the department’s job is to get maximum views on your website, you need to integrate their opinions when redesigning the website. The SEO department will talk you through each aspect of the site while pointing out everything that needs your attention.
The SEO experts will ensure that you keep in mind your brand design when redesigning the website. This is why it is essential to get the SEO on-board before going Live.
Once you reach consensus and agree on certain aspects of the website redesign, the SEO department will sit together to come up with an excellent strategy to generate more leads. The goal of developing a website should be to create more leads, which requires a comprehensive plan and strategy.
4.Conduct a Website Audit
A website redesign is a perfect opportunity for you to review both the customer experience and the content approach. Dig out Google analytics and analyse your performance. Find out what pages are popular and are most viewed and which pages are not preferred by the user.
Pages with the highest bounce rates will give you a good idea of the changes you need to bring. You can also construct a behaviour flow to assess the movement of customers on your website. The chart helps you in determining the movement of the customers and how they are surfing through your site.
Access to this information will help you get rid of roadblocks and ensure ease of navigation for the customer.
Before redesigning the website, you need to remember that it is the only tool that works for your business 24 hours a day and seven days a week. Neglecting this tool and not making proper adjustments can affect the overall performance of your business.
For a small business, building a website is the best brand marketing they can do for themselves. Since you cannot afford other options, this is the one aspect that you should focus all your attention on.