d

What are backlit graphics? Why should you use them?

Backlit graphics have recently grown in popularity as an advertising method. Their flexibility and the ability to display on various indoor and outdoor consumer touchpoints makes backlit graphics a great choice for businesses that want a cost-effective way to get in front of a large number of people each day.

But with so many different advertising methods available, why should you choose backlit graphics? Well, there are numerous reasons why backlit graphics could be a very effective way to promote your business. Before we can explore them, first we have to figure out what are backlit graphics and how they function.

What Are Backlit Graphics?

In a more technical sense, backlit graphics are large format color graphics illuminated from within by an LED light. The lighting has a few immediate benefits such as the ability to grab attention, the potential for interesting ways to highlight the graphics, and finally, excellent visibility at night, allowing it to be seen 24 hours per day. Over the past decade, adoption has been marked by their appearance at kiosks, airports, malls, bus stops and even parks.

They are simple to install, unobtrusive to the environment and provide great visibility for companies that use them. But with online advertising taking off in recent years, is it still worth it to bother with backlit graphics?

Well, the answer is pretty simple – if you want to maximise the chances of your business’ success, you should use all the tools necessary. And while online marketing certainly has its place, backlit graphics can bring a unique set of benefits that you would be unable to obtain otherwise.

Benefits of Backlit Graphics

Backlit graphics can offer numerous benefits to small and medium-sized businesses. In fact, many of the world’s largest corporations actively utilise them as part of their diverse marketing campaigns. They can be used for raising brand awareness, building trust with your customers, or showcasing your deals and creating urgency for your products. Below are some of the main benefits that you can expect if you decide to use backlit graphics to promote your business.

They are Versatile

One of the biggest benefits that backlit graphics bring is their versatility – they can be used in numerous settings both indoors and outdoors, so you have your pick when choosing a place that would be most likely to reach your target audience. Having a diverse range of placement possibilities allows you to spread out marketing messages and reach a wider net of potential clients.

Easy to Read

No matter how good your ad design and copy might be, if people can’t see it clearly, it will be useless. Luckily, with backlit graphics, you don’t ever face this problem – they instantly grab attention and are easy to read, no matter the time of day. At night, when the lighting is usually poor, backlit graphics stand out from a distance and will grab attention even if the person is relatively far away.

Light Can Augment Bright Colors

In order to be effective, ads must grab attention. With backlit graphics, there are plenty of options to make your ads pop. If you hire an experienced print and design agency to help you with your ad design and copy, you can use the backlight of the graphics to create an eye-grabbing ensemble of colors and shapes.

Backlit Graphics Are the Future of Advertising

Backlit graphics are becoming a more important part of a diverse advertising strategy. In recent years, backlit graphics advertising has become much more affordable, which allows uptake from smaller businesses with limited advertising budgets.

Today, backlit graphics have become a staple of innovative and creative advertising that aims to grab the viewer’s attention and present the product or service in a new, more exciting way. Whether it is striking colors that are augmented by the LED backlights or creative ad design driven by clever print and design agencies, one thing is for sure – backlit advertising will only grow in its importance as more businesses recognise the huge potential that it can bring.

If an advertisement is clever and resonates with an audience, it can reach much wider audiences thanks to today’s social-media driven connections between people. Even a simple backlit graphic that is interesting could end up being seen by millions of people online. But even without millions of likes, you will be hard-pressed to find an advertising method that brings you more bang for your buck.

Get in Touch

Let us know how we can help you on your project...