What exactly is user experience (UX)?
What exactly is user experience (UX)? What’s the significance of this?
You can’t stress the importance of UX (User Experience). Whether you’re launching an app or a highly dynamic website, UX is an important part of generating seamless user experiences for practically every firm in almost every industry. In the past, user experience (UX) was seen as a specialised issue.
Simply put, user experience (UX) is a strategy that aims to make it as simple and intuitive as possible for your customers to utilise your website or app. It integrates design, psychology, research, technology, and business to provide users with the greatest possible experience.
You can’t overlook the value of user experience (UX). Approximately 30% of consumers will not return to a site if they have had a negative User Experience, and that percentage is expected to rise as UX becomes more common. No matter how large or small your organisation, the importance of User Experience cannot be overstated when developing your first website.
It’s not just a few firms like Airbnb and Duolingo or MailChimp or Facebook that get it right. What is user experience, and how do we define it?” we’ll look at several examples.
An easy-to-understand definition of UX
Your website, app, or device’s user experience (UX) takes into account the user’s thoughts, feelings, and emotions during the experience. The human-centred design begins with the question, “How will my website or app be used?” Is it simple to use? Can I locate what I’m looking for? Is it easy to use? Is it easy to understand?
Don Norman, a cognitive scientist at Apple, created the word “UX” in the 1990s. That’s what Norman believes is most important in creating a great user experience. Using the Starbucks app is a wonderful way to get this done. A ‘Recents’ page allows you to instantly duplicate your prior order without having to scroll through the entire menu.
The intersection of technology, people, and business is where user experience (UX) thrives. Building empathy for your end-users through user research, showcasing the business goals of your product by highlighting each feature’s worth and usage, and using the best tools to develop effective and efficient designs for your end-users are all ways to understand your target audience.
Why user experience (UX) is very important
The short answer is that user experience (UX) saves you money, time, and effort throughout the design process and is a long-term investment in your company’s success. However, UX may be used for any product or service that creates a unique user experience, not only websites.
What aspects of the user’s experience are in your control? In a nutshell, user experience (UX) answers four fundamental questions:
- Is it user-friendly?
- Is the learning curve short?
- Is it a good use of my time?
- Is it easy to use?
You may learn a lot about the most crucial aspects of your company by answering these questions. It doesn’t matter whether you’re interested in user experience, from fewer maintenance costs to a higher return on investment, there are several advantages.
Design and user experience (UX) are crucial for company success, but firms don’t always respect their importance and overlook visual design to concentrate on business duties. It doesn’t matter how your firm approaches user experience (UX) optimization; it’s critical in all of your designs.
Duolingo’s UX makes it feel like it wants to assist you, with an incredibly easy design that simplifies learning a new language into manageable chunks. Learning a new language has never been easier or more flexible than with Duolingo.
Rosetta Stone, on the other hand, has long been the gold standard for language learning systems, although it doesn’t provide as much interaction. In contrast, Duolingo’s main software is available for free, but this programme requires a subscription.
It’s well known that even the most reasonable and logical of us are ruled by our emotions; it’s part of what makes us, well, human. Emotions are frequently included in user interface design (UX), and when done effectively, they may have a significant impact on the final result. Emotional design in UX is critical to making your product or service stand out.
Although MailChimp doesn’t deserve to be as exciting as it is due to its colourful design, friendly mascot and casual approach to working with it, it’s an absolute joy to use.
It’s common for people to believe that design is all about how something looks or seems on the outside, but this isn’t always the case. It’s not only about how it appears, but how it functions as well. Even if you don’t employ a UX design specialist, it’s always a good idea to have someone on your team who has gotten UX design training and has the abilities, experience, and confidence to take on the challenging responsibilities of this demanding area.
UX design has a wide range of aspects, however, these are some of the more common ones.
- Is it able to fulfil its purpose?
- Is the tone of voice appropriate?
- It’s encouraging (is it an upgrade on something that currently exists?)
- “Personable” meaning that the user can relate to and use it.
- Is it efficient and successful in accomplishing its task?
- Is it easy to share?
How UX and UI differ from one another
Even among industry experts, the distinction between user experience (UX) and user interface (UI) is sometimes unclear. User Interface (UI) and User Experience (UX), then, are two distinct concepts. UI refers to the features and functionalities that a user sees and uses, whereas UX refers to how they feel about your design and their ideas and feelings about it.
It’s often framed as a UX vs. UI debate, but it’s really about both. They are not in conflict with one other. UX is characterised as a human-centred design approach, whereas UI is focused on features. While UI is the end of the journey, UX is the journey itself.
A product’s UI encompasses its aesthetics, appearance, feel responsiveness, and interaction. To determine the layout, interactions, transitions, animation, and even single micro-interactions, it relies on anthropometrics, ergonomics, and haptics. Dark mode or themes, which are created both for aesthetic and functionality, are a current UX trend you might not even know is UX and UI centred (UX and UI).
Understanding the relevance of both UX and UI in the design process is essential to creating the greatest possible product for your customers since they cater to various requirements and desires. An easy-to-use product with fantastic UI is good UX, while a difficult-to-use product with excellent UX is good UI and terrible UX,
The Use of UX
It’s important to know what a UX designer does because the implementation of UX by a designer can be concealed and not everyone follows UX design principles. Even if every designer and firm is different, let’s take a look at some typical duties performed by a UX designer in general.
UX designers should conduct user research in order to understand more about their target audience, their objectives, needs, motivations, and behavioural patterns. Personas will be created by the designer based on research to help identify key user segments for the product.
Navigation, classifications, and hierarchies of information are all examples of information architecture (IA), which is based on user research and personas.
Wireframes: These are the skeletons or wireframes of the final product that are developed from the above phases and used to receive some first feedback.
An exact picture of the final product can only be achieved by prototyping; if wireframes are the equivalent of blueprints, then prototypes are equal to 3D models.
As part of the design process, product testing is used to identify and correct any possible difficulties that may arise during a user’s engagement with the design.
Although many website construction platforms already have some amount of usability built-in, hiring a UX specialist is always a smart option if you’re looking to get the most out of your website.
Using the services of a design agency
Even in today’s highly competitive and crowded marketplaces, user experience (UX) may make or ruin a company. Great user experience (UX) is now more critical than ever before; it will help you maximise your potential while avoiding a consumer backlash. If you have the support of a UX design specialist, your website, design, and business will be transformed. Successful UI and UX design is a priority for all top-tier designers.
ec is a specialist design agency that works with clients on building a better user experience and user interface, contact us today to see how we can work together.